Where movement meets a better attitude. Some collaborations just make sense. From the very beginning, HABA has been about helping people feel better — through fresh food, meaningful moments, and a community built around a positive attitude. HOKA inspires people to move with confidence, push their limits, and enjoy every step of the journey. Different worlds, driven by the same mindset. That shared philosophy gave life to BLUE FLY. More than just a smoothie, BLUE FLY represents everything we believe in. A refreshing blend of pineapple, mango, passion fruit, banana, Greek yogurt, coconut purée, blue spirulina and lucuma, created to fuel both your body and your next adventure. But this collaboration was never just about creating a smoothie. It was about creating experiences. Community runs, shared moments, new friendships, and inspiring more people to move, connect, and enjoy life together. This is just the beginning.

Our Pumpkin Spice PR Event was one of HABA’s first seasonal community moments, created around the launch of our autumn menu and limited-edition drinks. The event brought together creators, friends of the brand and guests who were invited to experience the warmer, cozier side of HABA. Pumpkin spice lattes, seasonal flavours, autumn-inspired details and the signature HABA atmosphere shaped the evening, turning a simple product launch into a full brand experience. As part of the event, we also introduced our homemade pumpkin spice syrup, developed in-house to bring a deeper, more personal flavour to the season. The spice blend behind it will soon be available as a HABA seasoning, allowing guests to recreate the pumpkin spice feeling at home as well. For us, this event was not only about introducing a new drink. It was about showing how a seasonal menu can become a mood, a visual story and a reason for people to connect.  

The HABA Wine Tasting Event was created to highlight the evening side of our concept and introduce our guests to a more relaxed, social version of HABA. With a curated selection of Hungarian wines, small bites and an intimate atmosphere, the evening focused on slowing down, discovering local flavours and enjoying the space in a different rhythm. Music plays a huge role in the HABA experience, so during the event we also dedicated half an hour purely to listening — giving guests a moment to fully slow down, tune in and immerse themselves in the feeling. The event reflected our belief that HABA can move naturally from daytime juices and coffee into evening drinks and conversations. This wine tasting was an important step in showing that HABA is not only a daytime spot, but a flexible lifestyle venue where quality drinks, local producers, music and good energy can come together. And this is only the beginning. We are already preparing new wine tasting events for the future, with more local wines, more shared moments and the same effortless HABA feeling. Stay tuned to experience it with us.  

The HABA x Aura Pilates Studio collaboration connected two worlds that naturally belong together: movement and nourishment. Together with Aura Pilates Studio, we created a healthy menu that brought these two worlds into one shared experience. The idea was simple: movement feels even better when it is supported by fresh, nourishing food and drinks. After class, guests could continue the experience at HABA with juices, smoothies and balanced dishes designed to fit into an active, feel-good lifestyle. This collaboration reflected a key part of HABA’s identity: we are not only here for food and drinks, but for the lifestyle around them. From morning coffee to post-workout smoothies, HABA is a place that fits into the everyday rhythm of people who care about how they feel, how they move and how they live.  

During Milan Design Week, HABA travelled to Milan with the Creative Hungary team as part of the Budapest Select presence, where contemporary Hungarian design was presented to an international audience. The 2026 Budapest Select – Patterns of Being exhibition brought together 26 Hungarian designers and 65 works in Milan’s 5VIE design district.  For us, this pop-up was a special moment, because it showed how naturally the HABA world can move beyond Budapest. Surrounded by Hungarian designers, artists and creative voices, we had the chance to bring our own lifestyle approach into one of the most important design weeks in the world. HABA has always lived somewhere between food, fashion, design, music and community. Being present in Milan made this connection even clearer. Our drinks, our visual identity, our streetwear-inspired attitude and our way of creating experiences all come from the same place: the belief that hospitality can be more than service. It can be culture, mood and self-expression. The HABA pop-up in Milano was about this meeting point — where Hungarian creativity and the HABA attitude came together for a few days. A little piece of Budapest, served in Milan.

During the latest Budapest Central European Fashion Week, HABA was present as an official sponsor, bringing our homemade iced tea product family to the event. Across the fashion week, more than 800 guests had the chance to taste our additive-free iced teas, created with a special HABA tea blend, agave and fresh lime. For us, this was more than simply serving drinks at an event. It was a way to bring the HABA feeling into a space where creativity, self-expression and contemporary culture meet. Fashion has always been an important part of the HABA identity. With our own streetwear collection and strong visual world, we see HABA not only as a juice bar, but as a lifestyle brand that naturally connects with design, music, movement, art and fashion. Being part of BCEFW allowed us to show this side of HABA in a new context: fresh, bold, visual and full of energy. Exactly the attitude we believe in.