Pumpkin Spice PR Event

Our Pumpkin Spice PR Event was one of HABA’s first seasonal community moments, created around the launch of our autumn menu and limited-edition drinks.

The event brought together creators, friends of the brand and guests who were invited to experience the warmer, cozier side of HABA. Pumpkin spice lattes, seasonal flavours, autumn-inspired details and the signature HABA atmosphere shaped the evening, turning a simple product launch into a full brand experience.

As part of the event, we also introduced our homemade pumpkin spice syrup, developed in-house to bring a deeper, more personal flavour to the season. The spice blend behind it will soon be available as a HABA seasoning, allowing guests to recreate the pumpkin spice feeling at home as well.

For us, this event was not only about introducing a new drink. It was about showing how a seasonal menu can become a mood, a visual story and a reason for people to connect.