HABA in Milano

During Milan Design Week, HABA travelled to Milan with the Creative Hungary team as part of the Budapest Select presence, where contemporary Hungarian design was presented to an international audience. The 2026 Budapest Select – Patterns of Being exhibition brought together 26 Hungarian designers and 65 works in Milan’s 5VIE design district. 

For us, this pop-up was a special moment, because it showed how naturally the HABA world can move beyond Budapest. Surrounded by Hungarian designers, artists and creative voices, we had the chance to bring our own lifestyle approach into one of the most important design weeks in the world.

HABA has always lived somewhere between food, fashion, design, music and community. Being present in Milan made this connection even clearer. Our drinks, our visual identity, our streetwear-inspired attitude and our way of creating experiences all come from the same place: the belief that hospitality can be more than service. It can be culture, mood and self-expression.

The HABA pop-up in Milano was about this meeting point — where Hungarian creativity and the HABA attitude came together for a few days.

A little piece of Budapest, served in Milan.