BCEFW × HABA

During the latest Budapest Central European Fashion Week, HABA was present as an official sponsor, bringing our homemade iced tea product family to the event.

Across the fashion week, more than 800 guests had the chance to taste our additive-free iced teas, created with a special HABA tea blend, agave and fresh lime. For us, this was more than simply serving drinks at an event. It was a way to bring the HABA feeling into a space where creativity, self-expression and contemporary culture meet.

Fashion has always been an important part of the HABA identity. With our own streetwear collection and strong visual world, we see HABA not only as a juice bar, but as a lifestyle brand that naturally connects with design, music, movement, art and fashion.

Being part of BCEFW allowed us to show this side of HABA in a new context: fresh, bold, visual and full of energy. Exactly the attitude we believe in.