HABA × HOKA

Where movement meets a better attitude.

Some collaborations just make sense.

From the very beginning, HABA has been about helping people feel better — through fresh food, meaningful moments, and a community built around a positive attitude. HOKA inspires people to move with confidence, push their limits, and enjoy every step of the journey.

Different worlds, driven by the same mindset.

That shared philosophy gave life to BLUE FLY.

More than just a smoothie, BLUE FLY represents everything we believe in. A refreshing blend of pineapple, mango, passion fruit, banana, Greek yogurt, coconut purée, blue spirulina and lucuma, created to fuel both your body and your next adventure.

But this collaboration was never just about creating a smoothie.

It was about creating experiences. Community runs, shared moments, new friendships, and inspiring more people to move, connect, and enjoy life together.

This is just the beginning.